The latest iPhone ad has been banned in the UK because of misleading Internet claims. The ad showed the iPhone's Internet capabilities, zooming into a weather forecast for Cape Town and a map of how to get to Heathrow airport.
"You never know which part of the Internet you'll need ... which is why all the parts of the Internet are on the iPhone," ran a voiceover.
It was banned because two complaints were received, stating that the claim was misleading because the iPhone does not support Flash or Java, which are of utmost importance to many web pages.
Apple said the claim was to highlight how the iPhone can offer any web page to the user, while other handsets can only offer WAP versions of sites.
Apple added that they couldn't ensure compatibility every third party application in the marketplace, and that the line "all parts of the Internet" meant that the page is always available,
"not every aspect of functionality".
The ASA (Advertising Standards Authority) then banned the ad because it had not explained the
limitations of the iPhone, and gave a misleading impression of the Internet capabilities of the device.
What do you think? Comment your thoughts on the ad here.
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1 comment:
Java and Flash are two of the most used applications on the web. I don't buy this "We can't cover all third party apps" its true you can't but you have to cover the popular ones at least.
http://www.thewebtechreviews.com
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